Internal linking for pages that receive backlinks
How to use internal links to pass the value of new backlinks from the pages that receive them to the pages you want to rank.
- Backlinks often land on blog posts, not on the commercial pages you want to rank.
- Contextual internal links from linked pages pass that value onward.
- Use descriptive anchors and keep important pages within a few clicks of the homepage.
Many sites earn links to their guides and research, then wonder why their product pages do not move. Internal linking is how you connect the two.
Find the pages that receive links
Export the pages on your site with the most referring domains. These are the pages with the most value to pass on.
Add contextual internal links
From each linked page, add one or two links to the commercial or pillar pages they relate to. Place them in the body text where they help the reader, with anchors that describe the destination page.
Check crawl depth
Pages that are many clicks from the homepage are crawled less often. Keep the pages you want to rank within three clicks, and make sure none of them are orphaned. For choosing which pages to build links to, see footprint-free link building.
Technical SEO at SERPsupport. Focuses on crawlability, internal linking and making sure earned links pass value to the pages that matter.